Tiger Lilē is Chanelle’s company that specializes in handmade jewelry and skincare products. Rooted in a commitment to well-being, the brand embodies a minimalist aesthetic that reflects its dedication to using all-natural ingredients in skincare formulations. The jewelry collection predominantly features wood pieces, echoing the brand's organic essence. Tiger Lilē embraces a lifestyle that harmonizes with nature, promoting both beauty and holistic well-being.

The choice of a minimal serif typeface is simple yet elegant, aligning with the the brand’s presence. The small logo, depicting botanical ingredients, was designed to serve as a visual representation of the natural elements found in the skincare products. Earthy brand colors were chosen to evoke a sense of nature and tranquility, creating a cohesive visual language across all touchpoints. The combination of these design elements results in a brand identity that not only visually appeals to the target audience but also authentically conveys Tiger Lilē's values of well-being, craftsmanship, and nature-centric beauty.