Sweet Spot

Sweet Spot one of Chanelle’s passion projects and is a charming local bakery and cafe, proudly woman-owned, that exudes a delightful blend of modernity and retro charm. Their cafe is a delectable experience with its from-scratch creations, ranging from flaky croissants to adorable cupcakes. The ambiance mirrors the fusion of contemporary and nostalgic aesthetics, creating a welcoming atmosphere. Sweet Spot stands out for its commitment to freshness, guaranteeing the finest quality in every bite. From the meticulously crafted pastries to the aromatic coffee, patrons can indulge in a delightful array of treats, making it a go-to spot for those seeking a uniquely satisfying and cozy culinary escape.

A retro pastel vibrant color palette was used to evoke a sense of whimsy and nostalgia in the brand identity. The script font, with its playful swirls, adds a touch of creativity and warmth, capturing the spirit of the bakery's handmade and delightful offerings. The addition of little stars in the logo enhances the retro feel by harkening back to classic diner aesthetics. This creative choice not only makes the brand visually appealing but also effectively communicates the essence of Sweet Spot – a place where the past meets the present in a celebration of sweetness and fun.